The Rise of Baby Shark
Tune into the remarkable kiteboarding journey detailing the ascent of Josué San Ferreira, aka ‘Baby Shark’, as he goes from raw talent in rural Brazil to international acclaim.
Produced by Portrait Kite, in collaboration with North Kiteboarding and Mystic, Episode 1 of their latest three-part documentary features the incredible journey of our team rider Josué San Ferreira. Known well by the name ‘Baby Shark’, discover the inspiring story of the young Brazilian talent who goes from a small-town kid in Prea to a standout competitor on the global kiteboarding scene.
From learning the ropes from his father to making waves in local contests, Baby Shark’s determination and raw skills put him in the spotlight. At only 17 years old, Josué’s rapid rise reached its peak with an unexpected entry into Red Bull King of the Air 2023, leaving spectators in awe.
The young Brazilian talent who goes from a small-town kid in Prea to a standout competitor on the global kiteboarding scene.
Josué is a proud member of North's International Team, motivating a new wave of kiteboarders with his infectious passion and versatility on the water. His journey highlights the importance of perseverance, family support, and following one’s dreams. We’re truly honored to be showcasing Josué’s documentary, exploring the challenges, triumphs, and everything in between that shaped him into the kiteboarding sensation known as Baby Shark.
